In February 2023, on one gloomy Chicago morning, I was ideating what the name of this agency could be. I also happened to be reading from the book of Exodus in the Old Testament in the ESV version of the Bible.
I had previously come across many names such as Olive and Sapphire; but something didn’t feel right; as if those were not the name. I simply asked God, if He could reveal the name clear to me and He did.
Then Confirmation
I went back to reading, Exodus in Chapter 28, it starts with mentioning the “Pomegranate” twice; so I put pencil to paper and thought, is this it? Hum, I asked God to show it 3 times and although it sounded like a cool name I thought it would work, but for some reason I wanted more confirmation. Then in Exodus 39 this wonderful and elaborate fruit is mentioned; it is one of the many mentions of this fruit in the Bible. That’s where the name of this sweet, colorful creative, full of seeds and fruitful agency name originated.
La Fruta
Exodus: 39: 24 – They madepomegranatesof blue and purple and scarlet material and twisted linen on the hem of the robe.They also made bells of pure gold, and put the bells between thepomegranatesall around on the hem of the robe,alternating a bell and apomegranateall around on the hem of the robe for the service, just as the Lord had commanded Moses
Galatians 5:22 – Fruits of the spirit: Love, Joy, Peace, Forbearance, Kindness, Goodness, Faithfulness, Gentleness and Self-Control.
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